Cal Poly CIE SBDC Optimize E-Commerce: SEO Techniques

Join the Cal Poly CIE SBDC for our upcoming webinar and unlock the power of Search Engine Optimization (SEO) to drive organic traffic and boost your e-commerce store’s visibility without relying on costly ads. While SEO takes time and consistent effort, it offers long-lasting benefits that far surpass the temporary gains from paid advertising.

This intermediate-level workshop assumes you’re already familiar with key concepts like SEO, SERP, CTAs, landing pages, and conversions. Ideally, you’ve also used tools like Yoast SEO, Google Analytics, Search Console, or Merchant Center.

What you’ll learn:
• How Googlebot works in SEO
• Proven strategies for optimizing SEO on product pages
• Advanced keyword research and list-building techniques (featuring Rob’s exclusive methods)
• Crafting perfectly optimized pages—titles, meta descriptions, categories, images, H tags, and beyond
• Real-world examples of successful products dominating SERPs

Join us to gain actionable insights and hands-on techniques that will elevate your SEO game and give your products the visibility they deserve!