Are you overwhelmed by all the choices for marketing your business? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too? What you will learn about building a well executed marketing plan: - Setting goals for your business and marketing strategy - Define your business with SWOT Analysis - Strengths, Weaknesses, Opportunities and Threat - Develop your USP (Unique Selling Proposition) - Learn how to get to the hand raise! How you talk about your business and who you help - Define your target audience with buyer personas and brand archetypes - Determine which tools you will need to execute on your marketing plan - Learn why measuring and optimizing your marketing efforts is important - Define your brand with proper visuals and messaging