When crafted skillfully, press releases have the potential to generate valuable publicity for your nonprofit event or organization. In this class, you'll learn and practice a simple formula for creating an effective press release. You'll also learn some tips for how to distribute it to media outlets.
 

Topics include:

      The formula for an effective press release

      Using photos or graphics in your release

      Earned media, owned media, and paid media

Instructor: Gillian Cole-Andrews, CFRE. Gillian has years of experience in nonprofit fundraising including serving as the Executive Director of both the Dunes Center and the Pacific Conservatory for the Performing Arts Foundation (PCPA). Educated in England at Plymouth University and at the Royal Military Academy Sandhurst, her career has seen her serving both the British and United States governments in Europe and the Middle East. Currently, Gillian is Director of Public Affairs at People's Self-Help Housing.